The mind-numbing amount of information hurling at us at warp speed each day is overwhelming. How does any business create an effective message that cuts through the clutter? Without one, it is challenging to effectively reach decision makers. Few people pay attention to a message longer than 100 words. Why only 100? That is the number of words that fit on an average smartphone screen. We help companies identify and create effective messages to market to the media and potential clients.

Communication Strategy and MediaVisibility Services

  1. Develp an elevator pitch
  2. Determine strategic positioning of your company and story
  3. Create viable story ideas
  4. Identify possible media outlets
  5. Media Train
  6. Implement media and communication strategy


With more than 20 years of experience writing for business, Toddi Gutner easily captures the style, tone and content of any written communication--from a press release or a CEO letter to a newsletter that analyzes the tax ramifications of divestures or a research report that illustrates the impact
of lower bond yields.

Short-term assignments:

  • Articles, bylined and ghost-written
  • Internal communications
  • Investor letters
  • Marketing materials
  • News releases
  • Web site content

Long-term assignments:

  • Book collaboration
  • Research reports
  • White papers